Privacy Policy

• Roles & Definitions

1. 1. 1. Pickadspace (“Platform”): A digital signage advertising platform for ad placements on digital screens.
      2. Establishment Owners: Businesses or individuals hosting Pickadspace signage units and earning revenue through public advertisements.
      3. Advertisers: Companies or individuals using Pickadspace for digital advertisements.
      4. Users: Anyone interacting with the Pickadspace platform, including establishment owners, advertisers, and visitors.

• Data Collection & Storage

1. 1. 1. For public viewers who walk in front of the signage, we collect and store:
         • People count
         • Mood detection
         • Age range
         • Gender
      2. Ad data & analytics in our platform is retained for three years and archived for up to six years for internal audits.
      3. Advertisers can access only aggregated viewership data for regions, not specific establishments.

• Data Protection & Security

1. 1. 1. Confidential data, including bank details, is encrypted and accessible only to authorized personnel.
      2. Credit card information is not stored; payments are processed via third-party gateways.
      3. Viewership data excludes personal information, images, or videos.
      4. Routine security audits ensure data safety.

• Data Sharing & Compliance

1. 1. 1. User-specific data is not shared with third parties except for platform-wide marketing purposes.
      2. Government agencies receive data only when legally required.
      3. We follow the guidelines of ISO 27001 to ensure robust information security management across our operations.
      4. Establishment owners can access their own analytics, including historical viewership and reports.

• User Rights & Consent

1. 1. 1. Establishment owners must agree to viewership data collection.
      2. Advertisers can only access aggregated analytics, not individual footfall details.
      3. Users will be notified in case of a data breach.
      4. Age group and gender analysis is performed without capturing personally identifiable data.

• Children’s Privacy

1. 1. 1. No personally identifiable children’s data is collected.
      2. AI-based detection classifies age groups but does not store personal information.

• Changes to Privacy Policy

1. 1. Pickadspace may update this Privacy Policy periodically.
   2. Users will be notified of significant changes.

For inquiries, contact: privacy@pickadspace.com